Often, it is very hard for business owners to look at their website with a unbiased eye. They see it as a product of pride and an investment of time and money. And, it is.
But to increase visibility and volume, a business must be progressive & your website should demonstrate that. It is really important to maintain a fresh look utilizing cutting edge technology.
Your website is about your product, but how you portray it is just as important. Especially in the retail,fashion world where you need to look with it. And even better than with it.
Everything within your website should have one purpose, getting a visitor to act.