I’m talking about your online presence. To get the most that the internet has to offer, you should keep your online presence current. It’s best to update your web site every 2-3 years. That’s not to say that you let it go for that long, you should be adding fresh content VERY often, but a site re-design should happen every 3 years or so. If you let your site sit for too long, you’re sending the message to your clients & potential customers that it’s not a priority or that you’re “behind the times” or that your company lacks the resources to stay current. It’s like running the same ad in a magazine for 3 years in a row…gets stale. Your business is hopefully evolving and your web site should reflect that progress.
Not to mention, Search engine crawlers calculate how often your site changes and how your site changes and it becomes part of their algorithm for ranking your web site in searches.