One thing that doesn’t change is that people love free stuff.
You probably have some sort of value-add for your customer…a white paper, a podcast, or even the simplest form – free shipping.
Giving them a reason to enter your site and a reason to keep coming back is always a great idea. And free stuff is a great way to accomplish that.
When companies really started to marketing themselves online, the mindset was to “drive” traffic to their web sites. Banner ads, keyword rankings, ad-words were some of the few means to promote a site. But the climate has shifted. Now the most effective way to get your site noticed is to “drive your content” to the visitor. There are now sooo many nesting sites like YouTube, About.com, Flickr, etc that consumers are more likely to browse THOSE sites for the content/info they are interested in. These sites have everything in one place so the viewer doesn’t have to click around the world-wide-web…they can have immediate gratification. The viewer is in control.
So if your competition is easily accessible on one of these “nesting” sites and conversely they need to click around to find you…they’ll choose the easy road.
It is time! Over the last few years, we’ve endured a roller-coaster ride of marketing budgets. From extravagant sponsorships of flawed personalities (like a certain golf icon) to slashing even our prospecting budgets (gasp$#@!!), our businesses are now trying to play catch-up to the current state of the union! But you need to get ahead of the curve. Business leaders are beginning to understand that the first ones to promote themselves in this up-swinging economy will have the largest share of the pie. So you won’t want to miss these posts. They’ll give you some valuable tools to implement this year.
In the next 10 weeks, I’ll be posting my top 10 list of Marketing Must Do’s.
I’ll also be presenting these ideas at the next Lunch & Learn for Focused Business Solutions.
So subscribe to our feed & you’ll learn how to make your mark for 2010…courtesy of BlackDot Creative Marketing Co.