Category Archives: Marketing

Give stuff away


One thing that doesn’t change is that people love free stuff.

You probably have some sort of value-add for your customer…a white paper, a podcast, or even the simplest form – free shipping.

Giving them a reason to enter your site and a reason to keep coming back is always a great idea.  And free stuff is a great way to accomplish that.


Leave a comment

Filed under Marketing

Push don’t Pull


When companies really started to marketing themselves online, the mindset was to “drive” traffic to their web sites.  Banner ads, keyword rankings, ad-words were some of the few means to promote a  site.  But the climate has shifted.  Now the most effective way to get your site noticed is to “drive your content” to the visitor.  There are now sooo many nesting sites like YouTube,, Flickr, etc that consumers are more likely to browse THOSE sites for the content/info they are interested in.  These sites have everything in one place so the viewer doesn’t have to click around the world-wide-web…they can have immediate gratification.  The viewer is in control.

So if your competition is easily accessible on one of these “nesting” sites and conversely they need to click around to find you…they’ll choose the easy road.

Leave a comment

Filed under Marketing, web design

Tweet, upload, post


Just don’t go crazy with it, again try to make it as relevant as possible for your customer.  All this social networking can work for you or against you, depending on how you use it.  It gives you more ways to communicate with your customers in a medium where they opt-in to receive your feeds.  Or in the case of YouTube, on a site that feeds your content to them.  But if the content is not useful for your customer, they’ll get turned off really fast.

When used strategically, Twitter, YouTube, blogs, facebooks can strengthen your relationship with the customer and make them feel part of your brand.

I know many are still leery of this form of advertising, but just so you know what’s going on “out there”…

Companies saying that they will significantly increase their spend in:
•    Social Media with an indicated 25%
•    Online advertising with 17%
•    Search Engine Advertising at 20%
Compare this to companies saying they would significantly increase spending in traditional media:
•    TV at 3%
•    Print Advertising at 1%

So you really should consider entering this arena – not only to remain competitive, but to progress your business as well.

Leave a comment

Filed under branding, Marketing

“A picture is worth a thousand words”

…or in the year 2010 a VIDEO.


People love technology.  Apple has built it’s foundation on it…and so has YouTube.

The more hip you are to technology the more impressive you’ll be to your prospects and be able to grab their attention – which will hopefully translate to grabbing their business dollars.

Marketing messages are more interesting and sophisticated in video form.  And video does something even more important for you – it allows you to post your content to site “nests” like YouTube so that the viewer gets instant gratification on the topic they are searching for.  (More on this concept later.)

Of course it depends on who you’re competition is, but a video should draw your prospect into your “brand” and keep them there longer.

Leave a comment

Filed under Marketing, web design

Have a little soul


If the Haiti tragedy taught us nothing else, it’s that we all have a strong sense of goodness. We long to connect with something meaningful & even possess a sense of responsibility to do so. To recognize there is a need…and to fill that need. George Clooney’s a great actor but what comes to mind for most of us is his generosity.  To organize the HOPE for Haiti event so quickly with so much celebrity support…amazing influence.

A great company does “good” in the world….contributes, connects. Your company should have a social strategy that gets you out there in the community building rapport…building relationships.

With all this tweeting, posting, texting, joining, etc going on (and they are all an integral part of your social media strategy) – people still long for a personal connection. It’s personal interaction that really builds relationships. So get a little soul…it will help define your company personality. It will help brand you.

Leave a comment

Filed under branding, Marketing

Top 10 Marketing Must-do’s for 2010

It is time! Over the last few years, we’ve endured a roller-coaster ride of marketing budgets. From extravagant sponsorships of flawed personalities (like a certain golf icon) to slashing even our prospecting budgets (gasp$#@!!), our businesses are now trying to play catch-up to the current state of the union! But you need to get ahead of the curve. Business leaders are beginning to understand that the first ones to promote themselves in this up-swinging economy will have the largest share of the pie. So you won’t want to miss these posts. They’ll give you some valuable tools to implement this year.

In the next 10 weeks, I’ll be posting my top 10 list of Marketing Must Do’s.
I’ll also be presenting these ideas at the next Lunch & Learn for Focused Business Solutions.

So subscribe to our feed & you’ll learn how to make your mark for 2010…courtesy of BlackDot Creative Marketing Co.

1 Comment

Filed under Marketing