Focus…be who you are

So this is the 1st of my Top 10 Marketing Must-do’s. (The remaining 9 will be revealed in subsequent weeks…so please get my feed so you don’t miss out.)
#1
Branding is the most important asset a company can have. It’s what your company is all about..what you stand for. It’s more than your name or your logo, it’s your entire identity. So to start, it would be a good idea to come up with a VALUE statement. More than a “mission” statement, a “value” statement will define your core values and will help you center all of your marketing around those concepts.

If you just think about the strongest brands in the world…Coke, Apple, McDonald’s, Google – they all have a core set of ideas they stand for and every product or advertisement they present to the public encapsulates what their brand is all about.

Once you define who you are, you should stick to it.

I read, not too long ago, that the Mini is introducing a Mini SUV. What’s “mini” about an SUV? And if you are in the market for a small SUV, isn’t that a car? They marketed the original with a certain set of “core” ideas and now they’re taking that concept and twisting it so they can enter the Sport Utility Vehicle market. I may be wrong, but I’m guessing this idea isn’t going to go over well. We’ll see in 2011.

Advertisements

Leave a comment

Filed under branding, identity

Top 10 Marketing Must-do’s for 2010

It is time! Over the last few years, we’ve endured a roller-coaster ride of marketing budgets. From extravagant sponsorships of flawed personalities (like a certain golf icon) to slashing even our prospecting budgets (gasp$#@!!), our businesses are now trying to play catch-up to the current state of the union! But you need to get ahead of the curve. Business leaders are beginning to understand that the first ones to promote themselves in this up-swinging economy will have the largest share of the pie. So you won’t want to miss these posts. They’ll give you some valuable tools to implement this year.

In the next 10 weeks, I’ll be posting my top 10 list of Marketing Must Do’s.
I’ll also be presenting these ideas at the next Lunch & Learn for Focused Business Solutions.

So subscribe to our feed & you’ll learn how to make your mark for 2010…courtesy of BlackDot Creative Marketing Co.

1 Comment

Filed under Marketing

Before & After

As the founder of a specialty creative marketing firm, one of the most rewarding experiences comes from the re-branding of a company. So often organizations start out with a great concept, a strong business plan, funding, etc – but the marketing side gets completely overlooked and the worst of all is the brand identity. From logo design to the visual identity, business owners underestimate the strength of the first impression.

Here, I’d like to demonstrate a few re-incarnations of some established businesses.

Client - Right Bank BabiesClient - Moveable FeastHome Food

Leave a comment

Filed under identity