People love technology. Apple has built it’s foundation on it…and so has YouTube.
The more hip you are to technology the more impressive you’ll be to your prospects and be able to grab their attention – which will hopefully translate to grabbing their business dollars.
Marketing messages are more interesting and sophisticated in video form. And video does something even more important for you – it allows you to post your content to site “nests” like YouTube so that the viewer gets instant gratification on the topic they are searching for. (More on this concept later.)
Of course it depends on who you’re competition is, but a video should draw your prospect into your “brand” and keep them there longer.